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  • Mixtapes Rap

    A mixtape or mixed tape is a compilation of songs recorded in a specific order, traditionally onto a compact audio cassette. A mixtape, which usually reflects the musical tastes of its compiler, can range from a casually selected list of favorite songs, to a conceptual mix of songs linked by a theme or mood, to a highly personal statement tailored to the tape's intended recipient. Essayist Geoffrey O'Brien has called the personal mixtape "the most widely practiced American art form", and many mixtape enthusiasts believe that by carefully selecting and ordering the tracks in a mix, an artistic statement can be created that is greater than the sum of its individual songs.

    In hip hop's earliest days, the music only existed in live form, and the music was spread via tapes of parties and shows. Hip hop mixtapes first appeared in the mid-1970s in New York City, featuring artists such as Kool Herc and Afrika Bambaata. As more tapes became available, they began to be collected and traded by fans. In the mid-1980s, DJs, such as Brucie B, began recording their live music and selling their own mixtapes, which was soon followed by other DJs such as Kid Capri and Doo Wop. Ron G moved the mixtape forward in the early 1990s by blending R&B a cappellas with hip hop beats (known as "blends"). Blend tapes became increasingly popular by the mid-1990s[citation needed], and fans increasingly looked for exclusive tracks and freestyles on the tapes. Mixtapes are now commonly used by labels and new artists as a promotional tool, as a way of generating hype. An unsigned artist might release several mixtapes to generate buzz, leading to interest from record labels, while a signed artist may release a mixtape to promote a future studio album, in a sales model relying on word of mouth to increase the artist's credibility (known as "street cred"). Often each track on a promotional hip hop mixtape will feature the same artist, thus making it more difficult to differentiate from a standard album. However, these mixtapes will usually have much lower production values than a studio album (such as housing "demo" or roughly mixed versions of the tracks), and contain numerous collaborations, remixes, freestyles and voice-overs, often arranged in a specific flowing fashion. It's common for such mixtapes to re-use previously heard instrumental tracks from other artists.

    Most hip hop mixtapes are professionally packaged, with a CD and artwork, and are often housed in a slim-format jewel case, rather than the more expensive full jewel cases most retail albums come in. Hip hop mixtapes are usually sold on the street, given out at the artists' live shows, or through independent record dealers or mail order. Many mixtapes are also sold or given away for free in MP3 format over the internet. A 2007 documentary; Mixtape, Inc.; features many aspects of the mix tape phenomenon in hip-hop. It analyzes the legality of the tapes; their use as promotion by MCs, DJs, and labels; the entrepreneurs involved; and their import to the hip-hop culture. Although hip hop mixtapes have been instrumental in supplementing the marketing and promotions endeavors of record labels, and are utilized by major acts with the implicit support of their labels, the Recording Industry Association of America, a political lobby group funded by the major record corporations, classifies these mixtapes as bootleg or pirated music CDs

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